The 2025 Beijing International Cultural and Tourism Consumption Expo (BJCTCE) will run from June 20 to 22 at the Beijing Exhibition Center. Covering a total exhibition area of 30,000 square meters, this year's expo will feature eight themed exhibition zones, including "Discover Beautiful China", "Charming Beijing", and "Gifts of Beijing".

Photo via official website of BJCTCE

Over 10 percent of this session's exhibits are those to be presented for the first time at BJCTCE, including numerous new creative cultural products and several humanoid robots. Meanwhile, a wide array of interactive activities such as stamp collection, AR/VR experiences, and hands-on intangible cultural heritage workshops have been planned to ensure immersive experiences for visitors.

Compared with the previous sessions, the number of exhibitors this year has increased by 30 percent to 500, with the number of international exhibitors, which are from 20 countries and regions, doubled. This session will see the participation of tourism authorities and agencies from 20 countries and regions including Czechia, Dubai, Japan, the Philippines and Russia, alongside 39 international exhibitors from countries such as Cuba, South Korea and the United States. Several professional conferences and other sub-events will be held during the expo, such as the 2025 Beijing Digital Intelligence-Powered Cultural and Tourism Consumption Conference and the 2025 Support and Promotion Program for Cultural and Tourism Sectors of Beijing. The list of the first batch of the "Selected Goods of Cultural and Tourism Consumption" will also be released. In addition, matchmaking sessions will be held for three consecutive days to facilitate the cooperation between Beijing-based hotels and Chinese and foreign travel agencies.

Besides international exhibitors, this session will also see the participation of 26 cities from 11 provinces, municipalities, and autonomous regions across China, along with all 16 districts of Beijing and the Beijing Economic-Technological Development Area. Also among the exhibitors are 21 leading enterprises from the cultural and tourism sectors as well as over 80 museums and cultural creativity entities, covering scenic areas, museums, performance entities, and hotels, among others. The mix of exhibitors is expected to boost the coordinated cross-industrial development. During the expo, the Beijing Municipal Bureau of Culture and Tourism will sign the Financial Service Action Plan for Cultural and Tourism Consumption of Beijing Municipality with the Bank of Beijing. Meanwhile, the Industrial and Commercial Bank of China will present its innovative financial service modes and introduce several preferential financial measures for the general public to boost cultural and tourism consumption.

(Source: Beijing Business Today)